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RECOGNIZE THE THOUSAND FACES OF VIOLENCE

The first advertising campaign that wants to help women not exchange violence for the sake and react before it is too late. A campaign that can be taken by anyone. And the first the two newspapers are headed by a woman Unity and The Century of Italy.

This campaign against violence against women is different from all others. Because it is a gift we want to walk hand in hand.

But it is different because you will not find no black eyes or looking down. We do not want to show other women as victims. We do not want the younger ones among us to feel even nailed that role and condemned.

has the ambition to be the first preventive campaign on violence.
want to remember in particular young women that can act instead of suffering, and that act is a choice of freedom. The freedom to exclude from the outset by a violent man's life, learning not to exchange violence for love.
E 'is the brainchild of Anna Paola Tanning, parliamentary PD, for years engaged in the battle over the rights of women and sexual minorities, Alessandra Bocchetti, theoretical thinking of the difference, and Eliana Frost, copywriter agency Saatchi & Saatchi Advertising in Rome.

These seven posters, each with a board to prevent protagonists violenza.Le seven girls are normal, or tissues or stereotypes: they are students of the Institute of Photography and Integrated Communication of Rome, who also edited taking photos.
The visual idea is a big black rectangle that hides the man's face, which bears the slogan: Violence has many faces. Learn to recognize .
The masked man in addition to relegate anonymity, means that women are to be protagonists of the campaign, because the protagonists of their own lives, to take special action to put an end to the violence they experience. The theme is in fact the change, through the ability of women to look more clearly who you have next and to respond to male violence.
While the smile of the girl, in addition to explicitly oppose the victimization feature almost all the campaigns on this subject, alludes to the "freedom from violence", but might suggest that even women "normal" and smiling, in fact, live dramatic stories.
The messages are simple and immediate: A violent does not deserve your love. Worth a complaint - The slaps are slapped. Exchange them for love can make you very sick - If your dream of love ends barrel, wake up. And perhaps the most incisive : Do not marry a violent man. Children learn quickly.

Another novelty is that it is a creative campaign commons, which can be taken and downloaded free from the Internet, sharing in the spirit that animates today's network and non-profit initiatives. "All and all, individuals, foundations, cultural clubs, businesses, local governments, institutions and broadcasters are invited to circulate it - explains Paolo Conca- both through traditional channels or through websites, blogs, facebook pages and any other tool that can support a campaign photo.

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